Sending relevant and targeted emails requires more from the online marketer than just obtaining an email address and a name via the opt-in procedure. If you really want to get personal in your email communication, it's important to collect as much information as possible about your recipients. The more data you know about your newsletter subscribers, the better you can compose a relevant email based on the wishes of your subscribers.

Utilizing groups, you can distinguish between your contacts in the database. When you are going to send a mailing, you send it to a group.


Getting started with groups

To create a group, go to the Contacts menu. On the left-hand side, you'll see the Groups option. You will see an overview of several standard groups. These are also known as system groups. These groups cannot be deleted. Consider, for example, the groups: Subscribers, unsubscribers, hard bounce and soft bounce.

Create a new group

  1. Click Insert to create a group.

  2. A screen opens to specify the properties of a group.
    Properties group.png
    Name: give your group a recognizable name.
    Test group: a test group can be used to send test emails and to check personalized content while editing an email. A test email can never be sent to a final or system group. Test sendouts will be excluded from the mail statistics.
    Active: you can only send email to active groups. You can make a group inactive to keep it as an archive.
    Remarks: this field is useful to provide an explanation of the content of the group.

  3. Click Ok to save the group.

Frequently asked questions:

Why can't I create new groups anymore?

This probably has to do with the fact that there are already too many groups in the campaign, so that the creation of new groups is not possible. By deleting some unused groups, it will be possible to add new groups within the campaign.

Deleting the groups doesn't affect statistics or contacts. Contacts are not deleted, but only disconnected from the group in question.


Is it possible to create a temporary group for a one-time email sending?

In some situations, you may want to put together a temporary group to send them a one-time email, for example. Once the email has been sent, you can delete the group. This means that only the group no longer exists, but the contact information will continue to exist and statistics will not be affected.

An alternative is to create a temporary group, which is automatically deleted after 24 hours. If you add tmp_ for the group name, such as tmp_import01122024, it will be automatically removed. This way you keep an overview of the groups in your database.