With the Anonymiser feature, if you have strict privacy rules, you can create rules to anonymise different types of information about your contacts as soon as they unsubscribe, bounce or submit spam complaints. In most cases, there is no need to keep these contacts' data indefinitely.
A contact may become anonymised once a contact becomes a member of (one of) the following groups:
- Unsubscribers
- Soft bounce (def)
- Hard bounce (def)
- Spam complaints
Spotler MailPro performs anonymisation every night around midnight. All contacts that have been in the selected group(s) for a certain number of days are anonymised. The Anonymizer feature can be configured per campaign.
It is configurable which fields besides the contact's e-mail address are anonymised. Anonymised contacts are given an address namely: recipient_[recipient_id]@example.com:
Important: If a contact is anonymised, the original e-mail address is unknown. Therefore, make sure that unsubscribed/announced/confirmed addresses are not re-imported! They become new records and can be emailed again.
How do I get the Anonymizer feature?
The Anonymizer feature is an additional module. If the feature is not yet activated in your licence, please contact your account manager or email sales@spotler.com to upgrade your licence.
How to use the Anonymizer feature
- When you have taken Anonymizer feature go to Setup.
- Click on Insert.
- A screen opens where you create an Anonymization rule.
Groups:
Select the group whose contacts you want to anonymise.
Fields:
Select the fields you want to anonymise. The email field is always anonymised.
Anonymize all database fields:
If you want to anonymise all fields tick this checkbox.
Retention period (in days):
Specify after how many days after entering the group(s) the contact is made anonymous. - Click on Save. Around midnight, the first anonymisation is carried out.